The way companies gather customer feedback has evolved over the years. Traditional methods like in-person interviews, phone surveys, and email questionnaires have been replaced by more efficient and effective techniques. One such method that has gained popularity in recent years is the use of bulk SMS surveys.
SMS surveys are becoming increasingly popular as they are easy to create, distribute, and collect responses from a large audience in a short period.
SMS surveys offer several advantages over traditional survey methods. Here are some of the key benefits of using SMS surveys for customer feedback:
- High response rates
When it comes to customer feedback, response rates are crucial. SMS surveys have a much higher response rate compared to traditional methods. According to a study conducted by SurveyGizmo, the response rate for SMS surveys is as high as 45%, while email surveys have a response rate of around 15%.
This is because people are more likely to respond to a text message than an email or phone call. With bulk SMS, you can send the same message to a large group of people, increasing the chances of receiving responses.
- Quick and convenient
SMS surveys are quick and convenient for both the sender and the recipient. Customers can respond to a survey at their own pace and convenience, without having to make time for an in-person or phone interview. On the other hand, businesses can send out surveys in bulk with just a few clicks, saving time and resources.
- Real-time feedback
SMS surveys provide real-time feedback, allowing businesses to gather data and analyze it immediately. With traditional methods, it can take weeks or even months to gather and analyze feedback.
SMS surveys allow for quick data analysis and can help businesses make informed decisions in a timely manner.
SMS surveys can be easily customized to suit the needs of the business. With a reliable bulk SMS provider, you can customize your messages with personalized greetings, images, and links. This allows businesses to create engaging and interactive surveys that customers are more likely to respond to.
SMS surveys are cost-effective compared to traditional methods. In-person interviews and phone surveys require resources like time and manpower, while email surveys can incur costs like design and distribution.
SMS surveys, on the other hand, are relatively inexpensive and can be sent in bulk, reducing costs further. For example, if you choose Celcom Africa (Kenya’s leading bulk SMS provider), as your preferred choice, you can send thousands of messages with each text costing 0.40 shillings!
- Higher open rates
SMS surveys have a higher open rate compared to email surveys. According to a study by Mobile Marketing Watch, SMS messages have a 98% open rate, while emails have an open rate of around 20%. This means that SMS surveys have a higher chance of being read and responded to by customers.
- Higher engagement rates
SMS surveys have a higher engagement rate compared to other methods of feedback. Customers are more likely to engage with SMS surveys as they are quick and convenient.
This also means that businesses can receive more feedback and insights from customers, helping them improve their products and services.
Get Started with Celcom Africa Today
SMS surveys are a powerful tool for businesses and organizations to gather customer feedback. With high response rates, quick and convenient delivery, real-time feedback, customizable messages, cost-effectiveness, higher open rates, and higher engagement rates, SMS surveys are an effective way to engage with customers and improve their experience.
Celcom Africa can easily help you send customized messages to a large audience, ensuring prompt delivery and efficient data collection regardless of your type and size of business. Reach out today to learn more about how they can help you with your SMS survey needs.